MBAexpress: Strategy for Success (7)
Does your firm or organization know why it does what it does? Do you have a mission statement? This course will help you identify the importance of why an organization should know its "Why," how to use backcasting as a strategic planning tool and understand the most important thing about a mission statement.
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Upon completion of this course, participants will be able to:
Identify the importance of why a company should know "why it does what it does"
Define how to use Backcasting as a strategic planning tool
Identify the most important thing about a mission statement
Identify the benefits of a SWOT analysis
Simon Sinek - "Start with why"
5 Step Backcasting Process
Good & Bad Mission Statements
Field of Study: Business Management & Organization
Recommended CPE Credit Hours: 1.0
Course Level: Basic
Designed For: CPAs, corporate finance teams, business leaders and other financial professionals
Instructor: Jennifer Howard Elder, CPA, MS, CMA, CIA, CFF, CGMA
Publish Date: 07/01/2016