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MBAexpress: Masterful Marketing (7)MBAexpress: Masterful Marketing (7)

You have developed a strong technical expertise but what about those skills necessary to grow and expand your business? This module will discuss various methods of lead generation, investing in your people, the importance of branding, and the use of social media.  

Credits: 1
Estimated Length: 1 hour(s)


Name View Schedule
Online Lesson1. MBAexpress: Masterful Marketing -


Upon completion of this course, participants will be able to:

  • Illustrate the marketing value by investing in their people

  • Identify how business professionals are differentiating themselves in the market place

  • Describe ways to strengthen business relationships

  • Recognize ways to determine ROI when using social media 

Major Topics:  

  • Determine what lead generation method would work the best for their business (referrals, direct marketing, publish a book, etc.)

  • Recognize that you are in the people business first and it's people who create the relationships that that drive revenue

  • Discuss the differences between the various social media platforms 

Field of Study:  Communications & Marketing 

Recommended CPE Credit Hours:  1.0 

Course Level: Basic 

Prerequisites:  None 

Designed For: CPAs, corporate finance teams, business leaders and other financial professionals 

Instructor:  Peter Margaritis, CPA, CGMA, MAc

Publish Date:  07/01/2016

Peter Margaritis, CPA, CGMA, MAc
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