MBAexpress: Masterful Marketing (7)
You have developed a strong technical expertise but what about those skills necessary to grow and expand your business? This module will discuss various methods of lead generation, investing in your people, the importance of branding, and the use of social media.
|1. MBAexpress: Masterful Marketing||-|
Upon completion of this course, participants will be able to:
Illustrate the marketing value by investing in their people
Identify how business professionals are differentiating themselves in the market place
Describe ways to strengthen business relationships
Recognize ways to determine ROI when using social media
Determine what lead generation method would work the best for their business (referrals, direct marketing, publish a book, etc.)
Recognize that you are in the people business first and it's people who create the relationships that that drive revenue
Discuss the differences between the various social media platforms
Field of Study: Communications & Marketing
Recommended CPE Credit Hours: 1.0
Course Level: Basic
Designed For: CPAs, corporate finance teams, business leaders and other financial professionals
Instructor: Peter Margaritis, CPA, CGMA, MAc
Publication Year: 2016
Expiration Date: Course content is reviewed annually and revised with neccessary changes or else the course is removed.
Peter A. Margaritis, CPA, CGMA is an author, blogger, speaker, educator, humorist, improviser, and podcaster. Partnering with the Business Learning Institute, his firm “The Accidental Accountant” teaches CPAs and other business leaders how to apply the seven principles of improvisation to build respect, trust and support with their colleagues and clients. He is the author of Improv Is No Joke: Using Improvisation to Create Positive Results in Leadership and Life.
Peter earned is his Bachelor’s in Business Administration from the University of Kentucky, a Master’s Degree in Accountancy from Case Western Reserve University and he is a licensed, non-practicing, CPA in Ohio. He has worked for companies such as Price Waterhouse, Victoria Secret Catalogue (not as a model), two large banking institutions and has managed restaurants in his day. Don’t be surprised – he is Greek. He was also an assistant professor of accounting and taught in the MBA program at Ohio Dominican University in Columbus, OH.
Peter is a member of the American Institute of CPAs, Georgia Society of CPAs, Maryland Association of CPAs, Ohio Society of CPAs, and the National Speakers Association. He is also the past chairman of the Ohio Society of CPAs executive board and a former delegate to the AICPA governing council.